How We Serve Your Goals

Building a business boils down to EGO. Your company can not succeed without Engagement, Growth, and Optimization. While Financial Copy Shop offers a wide array of copywriting services, in the end every task falls into one of these three categories.

Click Here to See Our Full List of Service Offerings

“The dubious privilege of a freelance writer is he’s given the freedom to starve anywhere.” – S.J. Perelman

Engagement

So many businesses today get ‘tunnel vision’, focusing solely on acquiring new customers and driving revenue. As a result, engagement is either neglected or ignored altogether. This is a huge mistake.

When you focus only on getting new customers through the door, you can hurt your company’s long term goals. But by engaging your existing customers and prospects, you help your company by:
  • Increasing your average customer’s stick rate
  • Improving the lifetime value of each customer
  • Expanding brand awareness and klout

When you engage your customers, you build a relationship with them. You earn their trust. They become evangelists, promoting your brand for you. Even engaging prospects who are not ready to buy is important because when they trust you and your brand, they’ll think of you when they are ready to make a purchase.

Some examples of Engagement services FCS offers include:

  • Blog Content
  • eBooks
  • Follow Up and Nurture Email Sequences
E|G|O
E|G|O

Growth

The most common (and exciting) metric of success for just about every company is growth. Normally, that’s measured in dollars, though companies may also look at subscribers, page views, or daily users. Regardless of which specific aspect you evaluate, every business wants to grow. Unfortunately, the excitement around that growth can be a distraction from doing so sustainably.

If you launch a campaign that exceeds all expectations, there’s a huge temptation to launch another and build on that momentum. But with that temptation comes huge risks, too. Traffic costs, copy, graphics … And what about time?

If you launch a campaign that exceeds all expectations, there’s a huge temptation to launch another and build on that momentum. But with that temptation comes huge risks, too. Traffic costs, copy, graphics … And what about time?
Launching campaigns in rapid succession usually comes at the expense of systems and testing. Our specialty is financial copywriting, where we’ve learned what works and -- more importantly -- what doesn’t. This lets us provide your business with the steady and predictable customer acquisition you need to successfully (and sustainably) grow, increasing metrics such as:
  • Top Line Revenue
  • New Customer Acquisition
  • List Size
Examples of services that address Growth include:
  • Sales Page Creation
  • Ad Copy
  • Sales Email Sequences
E|G|O
E|G|O

Optimization

Do you know what separates your best funnel from your worst?

We do.

Many businesses believe that expanding revenue is dependent on creating new funnels and products, which can be a costly endeavor. However, taking an existing offer and identifying areas where improvements can be made is a much lower cost method of increasing customer value and company revenue.
Many businesses believe that expanding revenue is dependent on creating new funnels and products, which can be a costly endeavor. However, taking an existing offer and identifying areas where improvements can be made is a much lower cost method of increasing customer value and company revenue.

Poorly designed landing pages, a lack of follow up sequences, unclear messaging, and poor calls to action can all be siphoning potential customers away from your brand. Without oversight and review, those problems can lurk beneath the surface for years. Establishing baselines and choosing specific areas of focus can turn a subpar product into a top performer.  All it takes is a 1% shift in perspective from fresh eyes to turn a failed campaign into a thriving one. The truth is, Optimization is the key to growth. It can positively impact: 

  • Opt In/Sales Conversions
  • Click Through/Open Rate for emails
  • Time on Site/Bounce Rate

That’s why we offer Optimization services, including:

  • Existing Website and Funnel Audits
  • Upsell and Downsell Review and Creation
  • Consistent Strategy Creation
E|G|O
E|G|O

Engagement

So many businesses today get ‘tunnel vision’, focusing solely on acquiring new customers and driving revenue. As a result, engagement is either neglected or ignored altogether. This is a huge mistake.

When you focus only on getting new customers through the door, you can hurt your company’s long term goals. But by engaging your existing customers and prospects, you help your company by:
  • Increasing your average customer’s stick rate
  • Improving the lifetime value of each customer
  • Expanding brand awareness and klout

When you engage your customers, you build a relationship with them. You earn their trust. They become evangelists, promoting your brand for you. Even engaging prospects who are not ready to buy is important because when they trust you and your brand, they’ll think of you when they are ready to make a purchase.

Some examples of Engagement services FCS offers include:

  • Blog Content
  • eBooks
  • Follow Up and Nurture Email Sequences
E|G|O
E|G|O

Growth

The most common (and exciting) metric of success for just about every company is growth. Normally, that’s measured in dollars, though companies may also look at subscribers, page views, or daily users. Regardless of which specific aspect you evaluate, every business wants to grow. Unfortunately, the excitement around that growth can be a distraction from doing so sustainably.

If you launch a campaign that exceeds all expectations, there’s a huge temptation to launch another and build on that momentum. But with that temptation comes huge risks, too. Traffic costs, copy, graphics … And what about time?

If you launch a campaign that exceeds all expectations, there’s a huge temptation to launch another and build on that momentum. But with that temptation comes huge risks, too. Traffic costs, copy, graphics … And what about time?
Launching campaigns in rapid succession usually comes at the expense of systems and testing. Our specialty is financial copywriting, where we’ve learned what works and -- more importantly -- what doesn’t. This lets us provide your business with the steady and predictable customer acquisition you need to successfully (and sustainably) grow, increasing metrics such as:
  • Top Line Revenue
  • New Customer Acquisition
  • List Size
Examples of services that address Growth include:
  • Sales Page Creation
  • Ad Copy
  • Sales Email Sequences
E|G|O
E|G|O

Optimization

Do you know what separates your best funnel from your worst?

We do.

Many businesses believe that expanding revenue is dependent on creating new funnels and products, which can be a costly endeavor. However, taking an existing offer and identifying areas where improvements can be made is a much lower cost method of increasing customer value and company revenue.
Many businesses believe that expanding revenue is dependent on creating new funnels and products, which can be a costly endeavor. However, taking an existing offer and identifying areas where improvements can be made is a much lower cost method of increasing customer value and company revenue.

Poorly designed landing pages, a lack of follow up sequences, unclear messaging, and poor calls to action can all be siphoning potential customers away from your brand. Without oversight and review, those problems can lurk beneath the surface for years. Establishing baselines and choosing specific areas of focus can turn a subpar product into a top performer.  All it takes is a 1% shift in perspective from fresh eyes to turn a failed campaign into a thriving one. The truth is, Optimization is the key to growth. It can positively impact: 

  • Opt In/Sales Conversions
  • Click Through/Open Rate for emails
  • Time on Site/Bounce Rate

That’s why we offer Optimization services, including:

  • Existing Website and Funnel Audits
  • Upsell and Downsell Review and Creation
  • Consistent Strategy Creation
E|G|O
E|G|O
Click Here to See Our Full List of Service Offerings

“The dubious privilege of a freelance writer is he’s given the freedom to starve anywhere.” – S.J. Perelman