How We Serve Your Goals
Building a business boils down to EGO. Your company can not succeed without Engagement, Growth, and Optimization. While Financial Copy Shop offers a wide array of copywriting services, in the end every task falls into one of these three categories.
“The dubious privilege of a freelance writer is he’s given the freedom to starve anywhere.” – S.J. Perelman
Engagement
So many businesses today get ‘tunnel vision’, focusing solely on acquiring new customers and driving revenue. As a result, engagement is either neglected or ignored altogether. This is a huge mistake.

- Increasing your average customer’s stick rate
- Improving the lifetime value of each customer
- Expanding brand awareness and klout

When you engage your customers, you build a relationship with them. You earn their trust. They become evangelists, promoting your brand for you. Even engaging prospects who are not ready to buy is important because when they trust you and your brand, they’ll think of you when they are ready to make a purchase.
Some examples of Engagement services FCS offers include:
- Blog Content
- eBooks
- Follow Up and Nurture Email Sequences
Growth

The most common (and exciting) metric of success for just about every company is growth. Normally, that’s measured in dollars, though companies may also look at subscribers, page views, or daily users. Regardless of which specific aspect you evaluate, every business wants to grow. Unfortunately, the excitement around that growth can be a distraction from doing so sustainably.
If you launch a campaign that exceeds all expectations, there’s a huge temptation to launch another and build on that momentum. But with that temptation comes huge risks, too. Traffic costs, copy, graphics … And what about time?

- Top Line Revenue
- New Customer Acquisition
- List Size
- Sales Page Creation
- Ad Copy
- Sales Email Sequences

Optimization

Do you know what separates your best funnel from your worst?
We do.



Poorly designed landing pages, a lack of follow up sequences, unclear messaging, and poor calls to action can all be siphoning potential customers away from your brand. Without oversight and review, those problems can lurk beneath the surface for years. Establishing baselines and choosing specific areas of focus can turn a subpar product into a top performer. All it takes is a 1% shift in perspective from fresh eyes to turn a failed campaign into a thriving one. The truth is, Optimization is the key to growth. It can positively impact:
- Opt In/Sales Conversions
- Click Through/Open Rate for emails
- Time on Site/Bounce Rate

That’s why we offer Optimization services, including:
- Existing Website and Funnel Audits
- Upsell and Downsell Review and Creation
- Consistent Strategy Creation
Engagement
So many businesses today get ‘tunnel vision’, focusing solely on acquiring new customers and driving revenue. As a result, engagement is either neglected or ignored altogether. This is a huge mistake.

- Increasing your average customer’s stick rate
- Improving the lifetime value of each customer
- Expanding brand awareness and klout

When you engage your customers, you build a relationship with them. You earn their trust. They become evangelists, promoting your brand for you. Even engaging prospects who are not ready to buy is important because when they trust you and your brand, they’ll think of you when they are ready to make a purchase.
Some examples of Engagement services FCS offers include:
- Blog Content
- eBooks
- Follow Up and Nurture Email Sequences
Growth

The most common (and exciting) metric of success for just about every company is growth. Normally, that’s measured in dollars, though companies may also look at subscribers, page views, or daily users. Regardless of which specific aspect you evaluate, every business wants to grow. Unfortunately, the excitement around that growth can be a distraction from doing so sustainably.
If you launch a campaign that exceeds all expectations, there’s a huge temptation to launch another and build on that momentum. But with that temptation comes huge risks, too. Traffic costs, copy, graphics … And what about time?

- Top Line Revenue
- New Customer Acquisition
- List Size
- Sales Page Creation
- Ad Copy
- Sales Email Sequences

Optimization

Do you know what separates your best funnel from your worst?
We do.



Poorly designed landing pages, a lack of follow up sequences, unclear messaging, and poor calls to action can all be siphoning potential customers away from your brand. Without oversight and review, those problems can lurk beneath the surface for years. Establishing baselines and choosing specific areas of focus can turn a subpar product into a top performer. All it takes is a 1% shift in perspective from fresh eyes to turn a failed campaign into a thriving one. The truth is, Optimization is the key to growth. It can positively impact:
- Opt In/Sales Conversions
- Click Through/Open Rate for emails
- Time on Site/Bounce Rate

That’s why we offer Optimization services, including:
- Existing Website and Funnel Audits
- Upsell and Downsell Review and Creation
- Consistent Strategy Creation
“The dubious privilege of a freelance writer is he’s given the freedom to starve anywhere.” – S.J. Perelman